It's time to make loyalty programs more effective

In 2011, Inxent was founded by Thomvest Seed Capital and a team of payment industry professionals with a vision to offer a scalable, cost-effective, and secure solution for the multi-billion dollar incentive industry.

Every year, businesses spend billions of dollars on loyalty programs without being able to definitively understand the resulting impact on attracting new customers, promoting more frequent customer visits, and encouraging higher dollar purchases.    

Industry experts would agree that the best way for businesses to close the in-store consumer redemption loop is to connect the incentives with the payment transaction.  This is, without a doubt, the most definitive "moment of truth" regarding how the incentive or series of incentives impacted purchasing decisions.  However, these solutions have not existed on the market because of the intricacies associated with the rules and rigor of the payment industry - until now.

Using our decades of expertise in technology and payments, Inxent has effectively pioneered one of the first market solutions that enables businesses to deliver relevant, timely consumer incentives as a seamless component of the payment transaction.  As a result, we provide relevant, actionable data to businesses looking to gain insight about their best customers and most effective offers.

Inxent is an industry leader for business-to-business consumer incentive processing as a seamless part of the payment transaction.  Today, more than 500 merchants, reaching 6 million consumers, participate in Inxent-powered programs.  To find out more about how Inxent can help your business, contact us here.

1 Harvard Business Review, "The Coming Currency-Branded Revolution" (2013)

Why it matters:

Brick and mortar commerce drives 27% of the US economy.  In fact, 95% of the $4.3 trillion retail commerce industry is conducted in a brick and mortar store.  In 2013, Incentives provided over $165 billion in additional in-store consumer purchasing power across reward points, redeemed coupons, rebates, gift cards, and more (1).

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